Matt McGarry — Growletter / Ricresel Cohort
Where He Started
4,000 email subscribers, no cohort, no social proof
First cohort January 2024 → $100K in 30 days
The Flywheel
Newsletter → waitlist → 30-day campaign → live cohort → testimonials → repeat
Webinars sell cohort live (80–90% of purchases happen on the call)
What it Slowly Created
Results + 400+ reviews → stronger each launch
91 NPS → word of mouth compounded
Survey language fed back into marketing copy
Where He Ends
$2.1M across 6 cohorts, 1,200+ students
3–4 cohorts/year, quarterly cadence
Tools
Circle (community), Senja.io (testimonials), webinars (sales)